It started with a family photo…

The idea for Pascoe PopArt really started when I had a family photo printed on canvas for Mum for her birthday. The whole process was done online – did a google search, found a canvas printer (Brilliant Prints) that seemed really professional, emailed my photo and two days later had a high quality, framed canvas in my hot little hands – the Derrick kids never looked so good! Needless to say it was a hit with Mum.

Both Matt and I were so impressed with the service, professionalism and quality that this printing service offered… we didn’t even have to pay for it until we saw the final work. Of course, they were guaranteed repeat business from us for their efforts, and we couldn’t help but want to spread the word about them.

So it really got us thinking about the best way to run a business online. Most businesses seem to entice their customers with false promises and low prices, only to catch them out later with fine print and bad quality. But we figure, if you are offering a service that you actually believe in, and operate honestly and professionally, you’re going to have customers who not only want to buy from you again, but they want to tell their friends about you too! You couldn’t get a better marketing strategy than that as far as I’m concerned.

So, these were the kind of conversations we were having, but we had no idea how far it was going to take us!